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A Step-by-Step First Time Seller's Guide

Putting your home on the market can be a stressful process, especially when you don’t know what to expect. Fortunately, with the help of an experienced agent and this easy to follow guide, you can smoothly complete the process. Following these steps will help you prepare so you can get organized and sell your home for the best price possible.​​​​​​​

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Step 1: Understand Why You're Selling

What do you want to accomplish with the sale of your home? Do you want to make a certain amount of money that you can put toward a larger or nicer home? Do you need to sell it as soon as possible to facilitate a move to a new city or area? Once you understand your needs, you can better craft your offer. For example, if you need to sell quickly, you might want to price your home lower than if your goal is to make a certain profit margin. Make sure you convey these needs to your real estate agent once you choose one so he or she can adjust your selling price accordingly.

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Step 2: Determine Selling Price

Knowing how to price your home is one of the most important parts of the selling process. When you set a fair price in the beginning, you’ll get the most interest from other real estate agents and prospective buyers. Overpricing your home could lead to reduced interest, and underpricing leads to receiving less than what your home is worth. Working with a real estate agent is the best way to determine the right selling price for your home. An agent with experience can determine what other comparable homes are selling for, evaluate the current market, and may even suggest a home appraisal.

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Step 3: Start Preparations

If you’ve kept your home in showroom condition since you’ve lived in it, you’re in the minority of homeowners. Once you price your home, it’s time to start getting it ready to be shown to potential buyers. This includes getting rid of clutter, depersonalizing the space so that buyers can envision themselves in the space, making any small repairs, and doing a deep clean to make sure your home is in pristine condition.

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Step 4: Develop a Marketing Strategy

I will develop a marketing strategy that is perfect for advertising your home. This involves listing the home and then driving the right people to that listing through social media campaigns, agent-to-agent referrals, traditional media, or SEO advertising. My team creates a marketing campaign that aims to get the most possible traffic to your listing in the first three weeks after becoming a client.

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Step 5: Evaluate Offers

Receiving an offer is an exciting part of the process, but it doesn’t mean the journey is over. I will evaluate each offer and make sure the party making the offer is prequalified or pre-approved by a mortgage lender and that their offer is acceptable to you. If the offer is too low, you can make a counter-offer or offer other ways to bridge the gap, such as covering some or all of the closing costs, making repairs, adjusting the move-in date, or leaving some appliances or fixtures for the new buyer.

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Step 6: Accept an Offer

Once I deem the offer is acceptable, I will review the proposed contract to make sure it’s all in order and includes the necessary components such as deposit amount, down payment, financing, inspection rights and repair allowances, contingencies, settlement date, and a list of fees and who will pay them. When both parties have agreed to the term, a final contract will be prepared by your agent.

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Step 7: Get Ready to Close

You have accepted an offer and are now very close to the end of your selling journey. But first, you and the buyer must make a list of what needs to be done before closing. In some cases, your home may need to be formally inspected, surveyed, and appraised. In other cases, major or minor repairs will need to be made before the house can close. I will head up efforts to develop and execute this list, get each action item paid for by the correct party, and make sure everything is in order by the closing date. A few days before the closing date, we will call the company closing the transaction to make sure everything is ready to go. If you haven’t done so already, you also need to make arrangements to move out of the home so the new buyer can take possession.

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Step 8: Close

You’ve reached the last step in the seller’s process. When you close on a home you are selling, you are legally transferring ownership of the property to the new buyer. I will meet with the company closing the transaction to sign the final paperwork and go over any issues that have not yet been taken care of. During this time, you can also make plans with your real estate agent to handle final details such as canceling utilities, cable, and lawn or trash services, changing the name on accounts that the new owner is retaining and ensuring the new owner has instructions for all appliances that will remain in the home.

Congratulations!

Once you have sold your home, you’re free to take the next step on your journey. Whether this is relocating to a new city, moving into a larger home, or downsizing and enjoying your life as empty-nesters, knowing all your selling responsibilities have been taken care of will help you achieve peace of mind for your new path.

Buyer
Buyer | Seller
Lorraine S.
Buyer & Seller
Brian and Danielle
WHAT OUR CLIENTS SAY

Brenda is awesome to work with! She is honest, knowledgeable, and thorough. She was always available and very helpful in finding the right home for us. We highly recommend her, she is the best!

— Buyer | Benjamin Witte

WHAT OUR CLIENTS SAY

Brenda is a professional and fun Real Estate agent. She is a hard worker and loves her job. We are very happy to be working with her. Thank you so much, Brenda!

— Buyer | Seller | NEW in Naples

WHAT OUR CLIENTS SAY

I listed with 2 other popular Real Estate agents and did not have any progress with the sale of my home until I hired Brenda! I feel Brenda is the reason my home sold! She helped me make the right decisions in regard to price, leaving it on the market off-season, and had great ideas on proper clutter-free staging. Brenda returned my calls promptly and allowed me to be myself. Selling a home is very perso...

— Lorraine S.

WHAT OUR CLIENTS SAY

Excellent experience in both selling and buying our condos! We were able to do both in about a month and a half and she worked tirelessly on our behalf.

— Buyer & Seller

WHAT OUR CLIENTS SAY

Quick response time, excellent negotiating skills, with real-time knowledge of the Naples market. Brenda has a positive attitude and a bubbly personality while maintaining a driven focus. Highly recommend.

— Brian and Danielle

WHAT OUR CLIENTS SAY

Brenda responded very quickly. She was very professional and sent me relevant information immediately. Unfortunately, I changed my mind and decided to rent rather than purchase. I would definitely recommend her.

— Tony C.

WHAT OUR CLIENTS SAY

Brenda returned my call and promptly provided me with info and who to contact regarding a VA loan and most important of all no pressure involved in our decision-making process!

— Kathy R.

WHAT OUR CLIENTS SAY

Brenda has always been very responsive and thorough. She has also been very organized when setting up multiple listings to visit while we are in town and only have limited time. I would highly recommend Brenda to anyone.

— Buyer

WHAT OUR CLIENTS SAY

Brenda is amazing to work with. She has helped us buy and sell homes in the Paw Paw area. We wouldn’t want to work with anyone else. Brenda has amazing contacts as well for any services you may need to make your experience seamless (cleaning, mortgages, title service, inspection services, etc).

— Buyer & Seller

WHAT OUR CLIENTS SAY

Brenda is very professional and knowledgeable she answered every question I had and was very prompt to get back to me too. She listened to everything I asked for and was quick to find the perfect home for us! She made buying a home very easy and enjoyable. I would recommend her to anyone and everyone! She is fabulous!

— Melissa H.

WHAT OUR CLIENTS SAY

Brenda is a class act. She took the extra time to make sure I found the perfect home. Went above and beyond- professional and friendly. Would highly recommend it!

— Joscelin S.

WHAT OUR CLIENTS SAY

Brenda was beyond helpful in finding our dream home in the Bonita Springs area. Made the whole experience super easy and was amazing to work with!

— Hannah B.

WHAT OUR CLIENTS SAY

I couldn’t recommend are more professional and courteous Real Estate agent who really knows the area and can work within your budget. Brenda really and truly wants to help the new homeowners fund their dream home. Brenda will go above and beyond to help her clients.

— Nick M.

WHAT OUR CLIENTS SAY

Brenda Atkinson helped me find the perfect house in Bonita Springs, FL! She took care of everything for me and removed any stress I might have felt.

— Troy S.

WHAT OUR CLIENTS SAY

Brenda, Atkinson. Absolutely the best answered all the questions always answered the phone and help with whatever we needed. Will definitely refer her and use her again.

— Natalie S.

WHAT OUR CLIENTS SAY

Brenda Atkinson helped me find the best rental property in Naples Florida!

— Claire A.

Work With Brenda

Get assistance in determining current property value, crafting a competitive offer, writing and negotiating a contract, and much more. Contact me today.